If you’re new beauty guru on YouTube, the thought of getting beauty products or sponsorships is enticing. However, it isn’t as easy to get sponsored as you might think. Most sponsored YouTube gurus have filmed or blogged for years, have thousands of subscribers and a YouTube partnership. If you want to get free products like the well-known gurus, you must grow your channel and reputation on YouTube.



Establish yourself as a beauty guru. In addition to your You Tube channel, you’ll also need a website,Twitter or Facebook to stay connected to your “fans.” The more fans you have, the more exposure a sponsor would get on your channel. Most make-up companies look for beauty-related channels, so make sure you have plenty of make-up tutorials and reviews for your viewers.


Create a media kit. Sponsored gurus are usually sent products from a company directly or a public-relations firm. A media kit is a webpage or PDF that showcases pertinent information like your number of subscribers, hits to your website and Facebook and Twitter followers. Most companies do not send products to sponsor gurus who are not well-known.


Be consistent. YouTube gurus did not become famous and receive sponsorships overnight. YouTubers have spent years building their channel’s content with tutorials, hauls and reviews along with growing their subscribers and fan base. Have patience and create original, helpful content for your channel.


Contact make-up companies. Most established public-relations firms and make-up companies ignore sponsorship requests if you are not a well-established guru, but many start-up cosmetic companies are looking for exposure for their products. E-mail independent make-up companies about reviewing their products on your channel. This is mutually beneficial — the company gets free advertising and you get free products.


Disclose information. If you succeed in getting products from a company, make sure to let your viewers know you received the product for free in exchange for consideration or review. The FTC has guidelines for bloggers and YouTubers to follow when reviewing products.



Becoming a makeup guru involves much more than just making videos. Popular makeup gurus have striking personalities, innovative techniques and the skills to shoot interesting videos that show off their talent. Makeup gurus must market themselves to separate themselves from the vast amount of other amateur YouTube videos. Gurus must be passionate about cosmetics and have the ability to share their passion with interested viewers. As you gain more YouTube subscribers, your name as a makeup guru will become well-known among beauty enthusiasts.


Things You’ll Need

  • Makeup collection
  • Webcam or video camera
  • YouTube account



Gather a large variety of cosmetics. Makeup gurus require foundations, eye shadows, eye liners, lipsticks and other makeup supplies in a wide range of colors. Purchase quality makeup brushes to show viewers how to properly apply their makeup.


Set up a quiet and tidy environment to record your YouTube videos. Have sufficient lighting and an unobtrusive background. No background noise should be heard from other crew and your voice should be clear and easy to understand.


Verify your makeup tips with a professional. As a trusted makeup guru, you want your viewers to trust your judgment. Speak with a makeup artist at your local cosmetic or department store for tips on how to apply, blend and diversify your makeup.


Be original with your makeup tutorials. Do not copy looks other gurus have already created for YouTube viewers. Keep up with celebrity news and be the first to create the newest looks by the most famous celebrities at the time.


Purchase professional cosmetics and drug store brands. High quality, professional cosmetics appeal more to young woman in their 20s. Drug store brands are cheaper and will interest girls in their early to late teens who are experimenting with makeup.


Make your tutorials detailed, but to the point. Instead of showing viewers how to apply identical eye makeup to both eyes, simply show the tutorial on one eye. Fast-forward the repeat application on the other eye to show the final product.


Diversify your YouTube videos with something other than tutorials. Viewers enjoy watching you talk about your favorite products, reviews and makeup hauls. While it’s never ideal to brag, viewers love to hear about the latest products from a trusted makeup guru.


Be yourself while filming your videos. Viewers can see when you’re acting fake or trying too hard to impress. Show viewers that you have had the same problems and misconceptions about makeup to show that you’re on their level.


Identify your products before you apply them. Let viewers know the brand name, product name, product price and where you can purchase it. Its ideal to type each product used in the YouTube video side bar so viewers have easy access to this information.


Edit the videos before posting them to your YouTube video account. Eliminate any parts of the video where you are not providing information or showing techniques. Add music to parts of the video that have lengthy quiet periods to liven up your videos.


Hey everyone!  My name is Carmela.  I’m a makeup addict, a blogger and a new YouTube makeup guru.  I started my own makep channel at:  I also have a Facebook fan page:  You can aslo follow me on Twitter:!/MakeupAddict19.

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